Advertising

Tested Advertising Methods

Tested Advertising Methods

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

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Product Details :

Genre : Business & Economics
Author : John Caples
Publisher : Prentice Hall Direct
Release : 1997
Total Pages : 278 Pages
ISBN : 013244609X


The Advertising Concept Book First

The Advertising Concept Book First

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially sketched by the author - also reinforce the book's core lesson: that a great idea will last forever. Pete Barry goes straight to the essence of how to write a great ad: work out what you want to say, who you are saying it to, and how you want to say it.

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Product Details :

Genre :
Author : Pete Barry
Publisher : Thames & Hudson
Release : 2016-08-01
Total Pages : 320 Pages
ISBN : 050051898X


Ogilvy On Advertising

Ogilvy On Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

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Product Details :

Genre : Social Science
Author : David Ogilvy
Publisher : Vintage
Release : 2013-09-11
Total Pages : 224 Pages
ISBN : 9780804170055


Decoding Advertisements

Decoding Advertisements

Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work

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Product Details :

Genre : Business & Economics
Author : Judith Williamson
Publisher : Marion Boyars
Release : 1978
Total Pages : 180 Pages
ISBN : 0714526150


Ultimate Guide To Facebook Advertising

Ultimate Guide To Facebook Advertising

Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

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Product Details :

Genre : BUSINESS & ECONOMICS
Author : Perry Marshall
Publisher : Ultimate Series
Release : 2017
Total Pages : 268 Pages
ISBN : 159918611X


Strategic Advertising Management

Strategic Advertising Management

With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.

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Product Details :

Genre :
Author : Richard Rosenbaum-Elliott
Publisher :
Release : 2021-01-03
Total Pages : 504 Pages
ISBN : 9780198835615


The Poster

The Poster

The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.

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Product Details :

Genre : Art
Author : Ruth E. Iskin
Publisher : Dartmouth College Press
Release : 2014-10-07
Total Pages : 432 Pages
ISBN : 9781611686166


The Advertising Concept Book

The Advertising Concept Book

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

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Product Details :

Genre : Advertising
Author : Pete Barry
Publisher :
Release : 2012
Total Pages : 296 Pages
ISBN : 0500516235


The Psychology Of Advertising

The Psychology Of Advertising

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as: What impact does advertising have on consumer behaviour? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? What messages "get across" and when and why? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent developments in the fields of social and consumer psychology. It presents and discusses results of both classic and contemporary studies in an engaging style that avoids highly technical language. The authors have included a glossary of frequently used concepts which assists student comprehension, making it a unique and invaluable volume for advanced undergraduate and graduate students as well as researchers and lecturers in social psychology, marketing, and communications. It is also a useful resource for professionals working in advertising, public health, public services and political communication.

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Product Details :

Genre : Psychology
Author : Bob M. Fennis
Publisher : Psychology Press
Release : 2010-07-12
Total Pages : 344 Pages
ISBN : 9781136988226


Advertising To Children In China

Advertising To Children In China

China has the largest child population in the world. This book provides answers to various questions and draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.

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Product Details :

Genre : Political Science
Author : Kara K. W. Chan
Publisher : Chinese University Press
Release : 2004
Total Pages : 206 Pages
ISBN : 9629961792