Confessions Of An Advertising Man

Confessions Of An Advertising Man

Confessions Of An Advertising Man

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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Product Details :

Genre : Business & Economics
Author : David Ogilvy
Publisher : Southbank Pub
Release : 2011
Total Pages : 190 Pages
ISBN : 190491537X


Confessions Of An Advertising Man

Confessions Of An Advertising Man

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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Product Details :

Genre : Business & Economics
Author : David Ogilvy
Publisher : No Exit Press
Release : 2004
Total Pages : 207 Pages
ISBN : 1904915019


Confessions Of An Advertising Man 2nd E

Confessions Of An Advertising Man 2nd E

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

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Product Details :

Genre : Business & Economics
Author : Ogilvy
Publisher : Scribner
Release : 1989-01-09
Total Pages : 192 Pages
ISBN : 0689708009


Ogilvy On Advertising

Ogilvy On Advertising

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

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Product Details :

Genre : Social Science
Author : David Ogilvy
Publisher : Vintage
Release : 2013-09-11
Total Pages : 224 Pages
ISBN : 9780804170055


The Unpublished David Ogilvy

The Unpublished David Ogilvy

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.

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Product Details :

Genre : Business & Economics
Author : David Ogilvy
Publisher : Profile Books
Release : 2012-12-06
Total Pages : 208 Pages
ISBN : 9781847659453


Ogilvy On Advertising In The Digital Age

Ogilvy On Advertising In The Digital Age

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.

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Product Details :

Genre : Education
Author : Miles Young
Publisher : Bloomsbury Publishing USA
Release : 2018-01-16
Total Pages : 288 Pages
ISBN : 9781635571479


The Social Impact Of Advertising

The Social Impact Of Advertising

Kelso challenges readers to reflect on the social impact of advertising from multiple perspectives. Topics include but are not limited to: a history of modern advertising in the US, how advertising can privilege or marginalize social constructions of identity, the problematic targeting of children, and the masks behind corporate advertising.

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Product Details :

Genre : Social Science
Author : Tony Kelso
Publisher : Rowman & Littlefield
Release : 2018-09-14
Total Pages : 312 Pages
ISBN : 9781538101155


Summary

Summary

Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.

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Product Details :

Genre :
Author : Chase Adams
Publisher : Createspace Independent Publishing Platform
Release : 2018-07-31
Total Pages : 28 Pages
ISBN : 1723495026


Confessions Of An Advertising Man

Confessions Of An Advertising Man

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Product Details :

Genre :
Author : David Ogilvy
Publisher :
Release : 2004
Total Pages : 207 Pages
ISBN : OCLC:970593639


Confessions Of An Advertising Man

Confessions Of An Advertising Man

David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

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Product Details :

Genre : Advertising
Author : David Ogilvy
Publisher : New York : Atheneum
Release : 1980
Total Pages : 172 Pages
ISBN : 0689706014