Author : David Ogilvy
Genre : Advertising
Publisher :
ISBN : 190491537X
Type book : PDF, Epub, Kindle and Mobi
File Download : 0 page
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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Author : Chase Adams
Genre :
Publisher : Createspace Independent Publishing Platform
ISBN : 1723495026
Type book : PDF, Epub, Kindle and Mobi
File Download : 28 page
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Confessions of an Advertising Man is a 1963 book by David Ogilvy. It is considered required reading in many advertising classes in the United States. Ogilvy was partly an advertising copywriter, and the book is written as though the entire book was advertising copy. It contains eleven sections: How to Manage an Advertising Agency How to Get Clients How to Keep Clients How to be a Good Client How to Build Great Campaigns How to Write Potent Copy How to Illustrate Advertisements and Posters How to Make Good Television Commercials How to Make Good Campaigns for Food Products, Tourist Destinations and Proprietary Medicines How to Rise to the Top of the Tree Should Advertising Be Abolished? In August 1963, 5000 copies of the book were printed. By 2008, more than 1,000,000 copies had been printed.

Author : Ogilvy
Genre : Business & Economics
Publisher : Scribner
ISBN : 0689708009
Type book : PDF, Epub, Kindle and Mobi
File Download : 192 page
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David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.

Author : David Ogilvy (Werbefachmann)
Genre :
Publisher :
ISBN : OCLC:732346830
Type book : PDF, Epub, Kindle and Mobi
File Download : 169 page
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Author : David Ogilvy
Genre : Advertising
Publisher :
ISBN : 0330299565
Type book : PDF, Epub, Kindle and Mobi
File Download : 190 page
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Author : David Ogilvy
Genre :
Publisher :
ISBN : OCLC:1067321992
Type book : PDF, Epub, Kindle and Mobi
File Download : 209 page
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Author : Tom Altstiel
Genre : Advertising
Publisher : SAGE
ISBN : 1412917964
Type book : PDF, Epub, Kindle and Mobi
File Download : 412 page
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Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working creative director/agency principle. Altstiel and Grow get right to the point by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus on only work created for large consumer accounts by mega agencies, this text also covers business-to-business, in-house, and small agency work. Key Features: - Up-to-date examples: over half were produced in the last two years. - Writing for the Internet/Interactive Marketing: the most comprehensive and up to date general copywriting text that covers the Internet - Diversity discussion: a whole chapter is devoted to these issues, plus examples and case histories related to issues of diversity are woven throughout the text. - War Stories: the authors tracked down some of the hottest professionals in the business and their anecdotes bring real world experience into each chapter. They are part case history, part lessons-to-be-learned and sometimes, very funny. - Words of Wisdom: timely quotes from some of the most influential people in our business, past and present. These quotes bring key points to life in every chapter. - Who′s Who: short biographies of people mentioned in the book. Located at the end of each chapter, these blurbs sometimes include very personal information provided directly by these people.

Author : David Ogilvy (Advertising Agent.)
Genre :
Publisher :
ISBN : OCLC:877435932
Type book : PDF, Epub, Kindle and Mobi
File Download : 169 page
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Author : David Ogilvy
Genre : Business & Economics
Publisher : Welbeck Publishing Group
ISBN : 9781802796988
Type book : PDF, Epub, Kindle and Mobi
File Download : 393 page
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David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Author : David Ogilvy
Genre :
Publisher : Ballantine Books
ISBN : 0345276728
Type book : PDF, Epub, Kindle and Mobi
File Download : page
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