Fashion Forecasting

Fashion Forecasting

Fashion Forecasting

Everyone in the fashion business needs to develop an essential survival skill: how to interpret the intelligence provided by the fashion forecasting industry, to anticipate and respond to emerging trends. Lavishly illustrated in full colour throughout, with clear and relevant explanations of the processes involved, Fashion Forecasting is for fashion students and young professionals who already have acquired some fashion knowledge and skills. The authors interviewed the key players within this exciting industry and provide here fascinating insights into the dynamic contemporary fashion forecasting world and the varied creative roles within it - from intelligence gatherers to project consultants. The book covers how a trend is sourced, anticipated and developed, and also explores the interaction with marketing and brand development.

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Product Details :

Genre : Design
Author : Kathryn McKelvey
Publisher : John Wiley & Sons
Release : 2009-03-16
Total Pages : 232 Pages
ISBN : 1444309501


Fashion Forecasting

Fashion Forecasting

This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd Edition features the most up-to-date information on current fashion forecasting practices, including the use of the Internet, trade shows, fashion weeks, and regional centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.

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Product Details :

Genre : Business & Economics
Author : Evelyn L. Brannon
Publisher : Fairchild Books
Release : 2010-06-22
Total Pages : 480 Pages
ISBN : 1563678209


Fashion Forward

Fashion Forward

'Fashion Forward' demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The text begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them.

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Product Details :

Genre : Clothing trade
Author : Chelsea Rousso
Publisher :
Release : 2018
Total Pages : 210 Pages
ISBN : 1501328301


Fashion Forecasting

Fashion Forecasting

"It's a great, strong read. Lots of information if you don't have background knowledge of this topic." Carmen Carter, El Centro College, USA "The text is a thorough view of fashion forecasting that helps students understand this segment of the industry as well as identify the steps and skills required to pursue a career as a fashion forecaster." Amy Harden, Ball State University, USA Learn how to anticipate emerging trends and how to prepare and present your own fashion forecast. Three new chapters on fashion eras, world cultures, and subcultures show you influences on fashion innovation yesterday and today, so that you can spot those of tomorrow. New Influencer profiles focus on trend creators, rather than trend popularizers, to show you how to find key people from many creative fields who shape popular fashion. A new appendix covers how to create a fashion forecast and a streamlined chapter organization is concise without sacrificing depth. Includes 125 color illustrations.

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Product Details :

Genre : Business & Economics
Author : Lorynn Divita
Publisher : Fairchild Books
Release : 2019-09-19
Total Pages : 384 Pages
ISBN : 1501338641


Fashion Trends

Fashion Trends

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

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Product Details :

Genre : Design
Author : Eundeok Kim
Publisher : Bloomsbury Publishing
Release : 2021-01-14
Total Pages : 184 Pages
ISBN : 9781350099029


The Fashion Forecasters

The Fashion Forecasters

The fashion business has been collecting and analyzing information about colors, fabrics, silhouettes, and styles since the 18th century - activities that have long been shrouded in mystery. The Fashion Forecasters is the first book to reveal the hidden history of color and trend forecasting and to explore its relevance to the fashion business of the past two centuries. It sheds light on trend forecasting in the industrial era, the profession's maturation during the modernist moment of the 20th century, and its continued importance in today's digital fast-fashion culture. Based on in-depth archival research and oral history interviews, The Fashion Forecasters examines the entrepreneurs, service companies, and consultants that have worked behind the scenes to connect designers and retailers to emerging fashion trends in Europe, North America, and Asia. Here you will read about the trend studios, color experts, and international trade fairs that formalized the prediction process in the modern era, and hear the voices of leading contemporary practitioners at international forecasting companies such as the Doneger Group in New York and WGSN in London. Probing the inner workings of the global fashion system, The Fashion Forecasters blends history, biography, and ethnography into a highly readable cultural narrative.

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Product Details :

Genre : Design
Author : Regina Lee Blaszczyk
Publisher : Bloomsbury Publishing
Release : 2018-03-08
Total Pages : 296 Pages
ISBN : 9781350017153


Fashion Forecasting

Fashion Forecasting

Now, Fashion is at its peak. Fashion always changes; the forecasting methods are varying and developing fast through the ever widening network of post-modern media. But, the basics remain the same. This book is aimed at giving the basic ideas and methods in Fashion Forecasting to the new comers and aspirants.

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Product Details :

Genre : Business & Economics
Author : Akhil J K
Publisher : Akhil JK
Release : 2015-09-22
Total Pages : 168 Pages
ISBN :


Fashion Forward

Fashion Forward

Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow's trends today and compellingly communicate them-both visually and verbally-to inspire fashion innovators. New to this Edition - Current images and examples. Updated fashion photos to include current and trending images, professional presentations and forecast examples, plus new interviews and quotes. - Covers the latest methods and technology. New coverage of social media, technology and data analytics practices in fashion forecasting. - Enhanced global perspective. New content addressed the global apparel industry, emphasizes international forecasting firms, includes interviews with global forecaster and trend specialists, and more diverse images and examples throughout the book. - Practical career information and hands-on application. Updated and expanded career opportunities sections and enhanced activities provide real-world simulations and insights. - New online STUDIO resources offer students self-study quizzes, flashcards, additional projects and online resources. PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501328350.

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Product Details :

Genre : Business & Economics
Author : Chelsea Rousso
Publisher : Bloomsbury Publishing USA
Release : 2018-02-22
Total Pages : 232 Pages
ISBN : 9781501328275


Fashion Trend Forecasting

Fashion Trend Forecasting

An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practicing trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.

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Product Details :

Genre : Design
Author : Gwyneth Holland
Publisher : Laurence King Publishing
Release : 2017-08-08
Total Pages : 160 Pages
ISBN : 1786270587


Fashion Forecasting

Fashion Forecasting

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Product Details :

Genre :
Author : Lorynn Divita
Publisher :
Release : 2019
Total Pages : Pages
ISBN : 150133896X