Hooked

Hooked

Hooked

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

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Product Details :

Genre : Business & Economics
Author : Nir Eyal
Publisher : Penguin Canada
Release : 2014-11-04
Total Pages : 256 Pages
ISBN : 9780143193524


Hooked

Hooked

Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experiences as a startup founder to identify specific actionable steps.

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Product Details :

Genre : Business & Economics
Author : Nir Eyal
Publisher : Portfolio
Release : 2014
Total Pages : 242 Pages
ISBN : 1591847788


Hooked

Hooked

NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that processed food is addictive, like drugs or alcohol? Motivated by these questions, Pulitzer Prize-winning investigative reporter Michael Moss began searching for answers, to find the true peril in our food. In Hooked, Moss explores the science of addiction and uncovers what the scientific and medical communities--as well as food manufacturers--already know, which is that food can, in some cases, be even more addictive than alcohol, cigarettes, or drugs. Our bodies are hard-wired for sweets, so food manufacturers have deployed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we've evolved to prefer convenient meals, so three-fourths of the calories we get from groceries come from ready-to-eat foods. Moss goes on to show how the processed food industry has not only tried to deny this troubling discovery, but exploit it to its advantage. For instance, in a response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with "diet" foods that are hardly distinguishable from the products that got us into trouble in the first place. With more people unable to make dieting work for them, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us what we can do so that we can once again seize control.

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Product Details :

Genre : Health & Fitness
Author : Michael Moss
Publisher : Signal
Release : 2021-03-02
Total Pages : 480 Pages
ISBN : 9780771059612


Hooked

Hooked

Hooked: Book 2 River’s Sigh B & B

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Product Details :

Genre : Fiction
Author : Ev Bishop
Publisher : Winding Path Books
Release : 2015-06-13
Total Pages : 300 Pages
ISBN : 9780993761782


Hooked

Hooked

From the author of the On the Line and Fire on Ice hockey romance series comes a sultry standalone novel featuring a brooding NHL player who’s hell on skates—and the no-nonsense woman who forces him to clean up his act. Miranda: Even though I’m broke, putting myself through college, and working two jobs, I’m trying to make the best of it. Meanwhile, Jake Birch, hockey’s hottest bad boy, lives in a luxury hotel in downtown Chicago—and still complains about every little thing in his penthouse. But after I tell him off, instead of getting me fired, Jake requests me as his personal housekeeper. Then he starts flirting with me. Only I’m not flirting back . . . at least, I’m trying not to. Did I mention that he’s hockey’s hottest bad boy? Jake: I’ve met the best woman at the worst possible time. Miranda is the fire to my ice—a sexy, charmingly candid spark who breaks down my walls and reminds me what it’s like to feel again. But I’m being forced to date my team owner’s daughter to keep my job, so I can’t be caught with Miranda. Still, we’re getting closer—until Miranda finds out about my “girlfriend.” And that’s not the only secret I’ve been keeping. But Miranda’s the one I want . . . even if she doesn’t believe me. Praise for Hooked “I loved this book, an awesome romance with some chuckles and a little sexiness. I will definitely be checking out other books by Brenda [Rothert] and I absolutely recommend this book.”—BookSmacked (Five stars) “A sexy, heartwarming tale, that I truly enjoyed. I wouldn’t hesitate to recommend it to anyone who enjoys sports romance or really contemporary romance in general.”—Where the Night Kind Roam “Sexy, sweet and totally had me swooning. Prepare to get Hooked.”—New York Times bestselling author Sawyer Bennett “Hooked is sexy, sweet, and full of steam! Jake is pure alpha male and a hockey bad boy. But he steams up the pages with Miranda, a sassy, independent housekeeper. My favorite Brenda Rothert book yet! A total must-read.”—USA Today bestselling author Chelle Bliss “The heroine is strong and sassy while the hero is impossible not to love. I laughed out loud several times at cute banter and clever lines. I’d recommend a one-click without hesitation!”—New York Times bestselling author S.E. Hall “Hooked is a sweet, steamy and romantic story with characters you’ll fall in love with.”—USA Today bestselling author Kelly Jamieson “Brenda Rothert writes a sweet, compelling hockey romance about a bad-tempered hockey player. I enjoyed this emotional story.”—Cocktails & Books “Brenda Rothert did a wonderful job with this story. It’s a nice read that I enjoyed 100%!”—Cristiina Reads “Hooked is everything that I’ve come to expect from one of Brenda [Rothert’s] books, and more.”—Smut Book Junkie Book Reviews “What a sweet story . . . the banter, the love scenes and the sweet touching moments. It is such an easy and enjoyable read.”—Read-Love-Blog “Bravo to Brenda! I cannot wait to read more of her books!”—Kelly’s Book Blog “I loved both characters as they battled through all the hurdles to finding their HEA. . . . I thoroughly enjoyed Hooked.”—Books & Boys Book Blog Includes an excerpt from another Loveswept title.

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Product Details :

Genre : Fiction
Author : Brenda Rothert
Publisher : Loveswept
Release : 2016-12-06
Total Pages : 202 Pages
ISBN : 9780425286067


Hooked

Hooked

Thea Galehouse has always known how to take care of herself. With a flighty club-owner mom and a standoffish, recovering-alcoholic dad, Thea has made her own way in her hometown of New York, attending the prestigious and competitive Stuyvesant High School. But one chat with Will, a handsome and witty senior, and she's a goner—completely hooked on him and unable to concentrate on anything else. Always worried that she loves Will more than he loves her, Thea is pleasantly surprised when their romance weathers his move to college and Will goes out of his way to involve her in his life. But then, Thea misses a period. And that starts Thea and Will on a wild ride that neither of them could have possibly prepared for. When they decide to keep the baby, their concerned parents chip in what they can to keep Will in school and give both teenagers a comfortable place to raise their child. But when a freak accident leaves Thea shaken and threatens to upend their little family altogether, Thea is forced to turn to the last place she would have chosen for comfort: her stiff, uncompromising father. This smart, touching first novel brims with realistic, beautifully drawn characters, and reminds us that love is never as easy or predictable as we might like it to be.

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Product Details :

Genre : Young Adult Fiction
Author : Catherine Greenman
Publisher : Delacorte Books for Young Readers
Release : 2011-08-09
Total Pages : 288 Pages
ISBN : 9780375898884


Hooked On You

Hooked On You

“Hooked on You is a sweet treat read that will give you all the good feels!” - USA Today and WSJ bestselling author Avery Flynn I’m a bookworm, a mathematician, not the kind of girl a hot lobster fisherman would notice. Until he did. I’m not in small town Nova Scotia to hook up. I’m here to settle my grandmother’s estate and sell the B&B, which I soon discover has been overrun with seasonal fishermen and operated on the honor system. The hard-core fishing folks become an instant family––the one I never had. Then there’s the blind pet cow, who has a crush on my hot fisherman, Nate. Okay, technically he’s not mine. I have no desire to get reeled in. Until I do. Soon, the little town grows on me, and the fisherman? It’s not long until I take the bait and we’re playing house at the B&B. Things are looking up. Until they aren’t. Rumors about a new plant and jobs being in jeopardy start swirling around town like a nor’easter, and all the signs point to my guy being behind the scandal. Should I give him enough line to play it out and learn his true intentions, or cut and run before I’m hooked?

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Product Details :

Genre : Fiction
Author : Cathryn Fox
Publisher : Entangled: Amara
Release : 2020-04-27
Total Pages : 318 Pages
ISBN : 9781682815953


Hooked

Hooked

From the 2-time Tony Award-winner and the star of TV's Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). Whether she's playing an "age-defying" book editor on television or dazzling audiences on the Broadway stage, Sutton Foster manages to make it all look easy. How? Crafting. From the moment she picked up a cross stitch needle to escape the bullying chorus girls in her early performing days, she was hooked. Cross stitching led to crocheting, crocheting led to collages, which led to drawing, and so much more. Channeling her emotions into her creations centered Sutton as she navigated the significant moments in her life and gave her tangible reminders of her experiences. Now, in this charming and poignant collection, Sutton shares those moments, including her fraught relationship with her agoraphobic mother; a painful divorce splashed on the pages of the tabloids; her struggles with fertility; the thrills she found on the stage during hit plays like Thoroughly Modern Millie, Anything Goes, and Violet; her breakout TV role in Younger; and the joy of adopting her daughter, Emily. Accompanying the stories, Sutton has included crochet patterns, recipes, and so much more! Witty and poignant, Hooked will leave readers entertained as well as inspire them to pick up their own cross stitch needles and paintbrushes.

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Product Details :

Genre : Biography & Autobiography
Author : Sutton Foster
Publisher :
Release : 2021-09-21
Total Pages : 272 Pages
ISBN : 1538707047


Hooked

Hooked

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Product Details :

Genre :
Author : Michael Moss
Publisher : W H Allen
Release : 2021-03-04
Total Pages : 304 Pages
ISBN : 0753556324


Seductive Interaction Design

Seductive Interaction Design

What happens when you’ve built a great website or app, but no one seems to care? How do you get people to stick around long enough to see how your service might be of value? In Seductive Interaction Design, speaker and author Stephen P. Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act. Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

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Product Details :

Genre : Computers
Author : Stephen P. Anderson
Publisher : Pearson Education
Release : 2011-06-13
Total Pages : 240 Pages
ISBN : 9780132118637