Author : Fergus Mason
Genre : Biography & Autobiography
Publisher : BookCaps Study Guides
ISBN : 9781629174297
Type book : PDF, Epub, Kindle and Mobi
File Download : 75 page
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In 1835, at the age of 13, a young boy walked nearly 300 miles to Paris; he worked odd jobs and did whatever it took to survive. He eventually learned a craft: box making. Before long, the young boy had earned enough to open his own box-making store. The tale may seem a bit unremarkable until you consider the boy’s name: Louis Vuitton. You know the brand, but not the man; take a look at the genius that created one of the most recognizable brands in the world with this biography.

Author : Paul Pluta
Genre :
Publisher : Lulu.com
ISBN : 9781446169490
Type book : PDF, Epub, Kindle and Mobi
File Download : 56 page
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An easy to read guide for all lovers of Louis Vuitton. I am very passionate about collecting Louis Vuitton and this book is the result of years of collecting. I have been a Louis Vuitton fan since I was 15 years old.This book covers the following topics:-LOUIS VUITTON – BOOKS, CATALOGUES AND LITERATURE.HOLY GRAIL PIECES. TELLING FAKES FROM GENUINE ITEMS. BUYING GENUINE LOUIS VUITTON FROM EBAY. BUYING NEW FROM THE LOUIS VUITTON STORE. LOUIS VUITTON IN THE WORKPLACE. LOUIS VUITTON AND SAVING THE ENVIRONMENT. CARING/CLEANING LOUIS VUITTON ITEMS

Author : Jean-Noël Kapferer
Genre : BUSINESS & ECONOMICS
Publisher : Kogan Page Publishers
ISBN : 9780749450854
Type book : PDF, Epub, Kindle and Mobi
File Download : 576 page
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Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.

Author : Byoungho Jin
Genre : Business & Economics
Publisher : Springer
ISBN : 9781137523433
Type book : PDF, Epub, Kindle and Mobi
File Download : 188 page
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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.

Author : Kemal Budi Mulyono
Genre : Social Science
Publisher : European Alliance for Innovation
ISBN : 9781631903434
Type book : PDF, Epub, Kindle and Mobi
File Download : 1057 page
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We proudly present the proceedings of 4th International Conference on Economics, Business and Economic Education Science 2021 (ICE-BEES 2021). It has focus on the innovations in economics, business, education, environment, and sustainable development. The issue of economics and sustainable development is important today. Especially in the time of Covid-19. Not only globally, but also Indonesia nationally to the local level. There are several important issues relating to this, both institutionally and the relationships between individuals and groups in supporting the agenda of sustainable development. More than 200 manuscripts were presented at this conference with 101 of them selected to be published in proceedings. We hope by this conference, discussions on the importance of sustainable development will increasingly become an important concern together. Brings better response from the government and social relations for development.

Author : Yeming Gong
Genre : Business & Economics
Publisher : Springer Science & Business Media
ISBN : 9783642367083
Type book : PDF, Epub, Kindle and Mobi
File Download : 320 page
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While many business schools are teaching Global Operations Strategy with self-made teaching materials, there are no such textbooks. Combining practical approaches with detailed theoretical underpinnings, this book provides theories, tools, frameworks, and techniques for global operations strategy, and brings real world perspectives to students and managers. Each chapter includes definition of key terms, introduction of fundamental theories, several short case examples, one long new case to explain the associated theories, and recommended further reading.

Author : Paul Siegel
Genre : Law
Publisher : Rowman & Littlefield
ISBN : 9781442226258
Type book : PDF, Epub, Kindle and Mobi
File Download : 433 page
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Of the seventy-three cases in the fourth edition of Paul Siegel’s Cases in Communication Law, twenty-eight are new to this edition. Among these are such Supreme Court decisions as Air Wisconsin Airlines Corporation v. Hoeper, which gives those who follow the post-911 instruction, “if you see something, say something!” some special protection from libel suits; Brown v. Entertainment Merchants Association, which explicitly gives maximal First Amendment protection to violent video games, even when sold to minors; U.S. v. Alvarez, which prohibits prosecution for falsely claiming one has been awarded a Medal of Honor; and Snyder v. Phelps, which gave notorious minister Fred Phelps the right to mount demonstrations with rather nasty messages at funerals. Siegel has used several criteria to select cases for inclusion in this and previous editions. He admits unabashedly that one of those criteria is the cultural significance, familiarity, and even celebrity of the controversies or the litigants. Just to cite a few examples, this edition includes cases involving such litigants as Michael Moore, Penn & Teller, Joan Rivers, and Madonna, as well as TV programs like Family Guy, CSI, Law and Order, and featured movies include Disturbia, American Gangster, American Beauty, and The Hangover, Part II.

Author : Peter Braun
Genre : Antiques & Collectibles
Publisher : WW Norton
ISBN : 9780789260703
Type book : PDF, Epub, Kindle and Mobi
File Download : 352 page
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The essential guide for the collector of mechanical wristwatches, with complete information on over 1,400 models from some 130 international brands With Wristwatch Annual, collectors have at hand a wealth of information on the latest offerings from today’s most important watch producers, from Swiss mainstays like Rolex and Patek Philippe to the maverick independent brands springing up across Europe and the U.S. The book is arranged alphabetically by producer, and the movement, functions, case, band, price, and variations of each pictured watch are fully described. This year’s edition, like its predecessors, will feature a variety of additional articles on independent watchmaking, key personalities in the watch world, and the technical aspects of horology. An illustrated glossary and a primer on watch care help acclimate the reader to the world of fine timepieces.

Author : Michael J. Silverstein
Genre : Business & Economics
Publisher : Harvard Business Press
ISBN : 9781422187050
Type book : PDF, Epub, Kindle and Mobi
File Download : 336 page
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This is the first detailed look at the new generation of consumers in emerging markets - how they think, shop, buy and dream - and what companies must do to win them over, from the heads of Boston Consulting Group's consumer and globalization practices in the US, China and India. It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. Already the world's biggest buyers of cars, mobile phones, shoes, home appliances, and more-consumers in these countries are waiting for your firm's products and services. But are you ready for the demand?

Author : Francesca Sterlacci
Genre : Design
Publisher : Rowman & Littlefield
ISBN : 9781442239098
Type book : PDF, Epub, Kindle and Mobi
File Download : 746 page
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This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, a bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations.