Author : Daniel J. O'Keefe
Genre : Language Arts & Disciplines
Publisher : SAGE Publications
ISBN : 9781483309712
Type book : PDF, Epub, Kindle and Mobi
File Download : 409 page
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Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Author : Jovan Kurbalija
Genre :
Publisher : Diplo Foundation
ISBN : 9789993253266
Type book : PDF, Epub, Kindle and Mobi
File Download : 144 page
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This journey through persuasion in diplomacy was initiated by Professor Kappeler’s long experience in both practicing diplomacy and in training diplomats. When the bells and whistles of diplomacy settle down, what remains, according to Prof. Kappeler, is persuasion. His message that persuasion is the essence of diplomacy has inspired our discussion over the last five years and has led to the publishing of this book. Contributors, all distinguished academics and diplomatic practitioners, discuss persuasion in history, persuasion in theory, and persuasion in practice. Discover more on language and diplomacy through our dedicated portal.

Author : Matthew Robert Kerbel
Genre : Political Science
Publisher : State University of New York Press
ISBN : 9781438408774
Type book : PDF, Epub, Kindle and Mobi
File Download : 234 page
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Beyond Persuasion is the first systematic, multi-administration study of presidential power and influence. Moving beyond Richard Neustadt’s Presidential Power, this book offers a model of presidential power that incorporates personal bargaining effectiveness with the structural imperative of efficient White House organization. Drawing upon a systematic analysis of presidents from Johnson to Reagan, Kerbel finds common patterns of organizational structure and bargaining behavior in their successful domestic policy initiatives. The path to power is detailed through comparative insights on the Carter and Reagan administrations, which prove to be remarkably similar in critical respects despite popular perceptions to the contrary. Kerbel then considers the relative importance of presidential behavior to contextual factors beyond the president’s control, offering insight into the way changes in economic and political conditions have hampered or improved recent presidential efforts, despite presidential attempts to organize and persuade. Analysis includes the first year of the Bush administration, and the possibilities for power in the contemporary presidency are discussed.

Author : James Price Dillard
Genre : Language Arts & Disciplines
Publisher : SAGE
ISBN : 9781412983136
Type book : PDF, Epub, Kindle and Mobi
File Download : 457 page
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.

Author : Kathryn Sue Young
Genre : Language Arts & Disciplines
Publisher : Waveland Press
ISBN : 9781478648284
Type book : PDF, Epub, Kindle and Mobi
File Download : 233 page
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How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.

Author : Enit Karafili Steiner
Genre : Literary Criticism
Publisher : Bloomsbury Publishing
ISBN : 9781137432186
Type book : PDF, Epub, Kindle and Mobi
File Download : 192 page
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Northanger Abbey was one of Jane Austen's earliest manuscripts; Persuasion was her last. Published together in a single volume after her death, the two books differ widely. Northanger Abbey is a spirited, Gothic parody, while Persuasion has increasingly been seen as a new direction for the Austen canon. The two texts have been widely analysed and debated since publication, and continue to be so today. In this Readers' Guide, Enit Karafili Steiner: - Delineates a clear trajectory through the books' many interpretations over two centuries, mapping these out thematically and chronologically. - Contextualises and brings into dialogue influential approaches such as psychoanalytical criticism, structuralism, deconstruction, Marxism, New Historicism, and feminism. - Discusses film adaptations of the novels and their relation to literary criticism.

Author : Ralph D. Barney
Genre : Language Arts & Disciplines
Publisher : Routledge
ISBN : 9781135586621
Type book : PDF, Epub, Kindle and Mobi
File Download : 185 page
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Examining the applied media ethics question of professional persuasion, this special double issue resulted from a colloquium and conference on allowable ethical limits of deception in professional persuasion. Participants were invited to reason their way toward a threshold that would define acceptable deception for a professional persuader in pursuit of favorable market and public opinion conditions for a client. As a whole, this issue covers a broad range of views and expressions of opinion that often come close to defining the threshold between morally acceptable and morally outrageous persuasion.

Author : Eric S. Knowles
Genre : Psychology
Publisher : Psychology Press
ISBN : 9781135626372
Type book : PDF, Epub, Kindle and Mobi
File Download : 350 page
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Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.

Author : Elizabeth Suhay
Genre : Political Science
Publisher : Oxford University Press, USA
ISBN : 9780190860806
Type book : PDF, Epub, Kindle and Mobi
File Download : 1124 page
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"Electoral persuasion is central to democratic politics. It includes strategic communication not only by candidates and parties but also by interest groups, media, and citizens. This volume surveys the vast literature on this topic, emphasizing contemporary research and topics and complementing deep coverage of U.S. politics with international perspectives"--

Author : Rae A. Stonehouse
Genre : Business & Economics
Publisher : Live For Excellence Productions
ISBN : 9781998813261
Type book : PDF, Epub, Kindle and Mobi
File Download : 107 page
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In "The Power of Persuasion: Mastering the Art of Influence," Author Rae A. Stonehouse delves into the daily act of persuasion and how it affects our lives. From childhood negotiations for an extra dessert to convincing our boss to take a chance on our idea, we are constantly honing our persuasive skills. Drawing on research conducted for a presentation titled "The Power of Influence: Speaking to Make Things Happen," Stonehouse shares insights on the art of persuasion and how to become a master influencer. Whether you are looking to improve your personal relationships, excel in your career or deliver a persuasive speech, "The Power of Persuasion" is the ultimate guide to help you achieve your goals and speak to get others to make things happen.