The Business Of Fashion

The Business Of Fashion

The Business Of Fashion

Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

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Product Details :

Genre : Business & Economics
Author : Leslie Davis Burns
Publisher : Fairchild Books
Release : 2011-08-22
Total Pages : 640 Pages
ISBN : 1609011104


Fashion Entrepreneurship

Fashion Entrepreneurship

Fashion generates over a trillion dollars in sales annually and has the priceless ability to beguile its customers around the world. Fashion Entrepreneurship: The Creation of the Global Fashion Business provides the first authoritative history of the global fashion industry, from its emergence to the present day, with a focus on the entrepreneurs at the nucleus of many of the world’s influential brands. It shows how successive generations of entrepreneurs built and developed their brands, democratizing access to fashion brands throughout the world. This book analyzes the careers of the greatest fashion entrepreneurs from the nineteenth century onward, including such legendary names as Charles Worth, Coco Chanel, Christian Dior, Yves Saint Laurent, and Giorgio Armani. It shows how this distinct form of entrepreneurship has arisen and what lessons new entrepreneurs can learn from the past to create thriving fashion businesses in today’s rapidly changing modern world. Filled with fascinating stories from the world of fashion, as well as detailed business analysis and practical advice for people looking to create successful brands, Fashion Entrepreneurship is an essential read for students of fashion and entrepreneurship, and anyone looking to understand, and succeed in, this most glamorous of industries.

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Product Details :

Genre : Business & Economics
Author : Neri Karra
Publisher : Routledge
Release : 2021-11-29
Total Pages : 256 Pages
ISBN : 9781315458755


The Business Of Fashion Modeling

The Business Of Fashion Modeling

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Product Details :

Genre :
Author : Tondaleya Shamley
Publisher : Lulu.com
Release : 2010
Total Pages : 49 Pages
ISBN : 9780557673322


The Super Fashion Designer

The Super Fashion Designer

The Super Fashion Designer is a visual guide of business practicing in the fashion industry. It applies beautiful graphic illustration to transform the complex theory into interesting read. The book provides a better understanding of the real world of fashion, from how to predict fabric usage to reading customers' body language, this book provide insights and knowledges for anyone who are in the fashion industry.

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Product Details :

Genre :
Author : Fashionary International Limited
Publisher :
Release : 2018-01-25
Total Pages : Pages
ISBN : 9887710970


The End Of Fashion

The End Of Fashion

A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

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Product Details :

Genre : Business & Economics
Author : Teri Agins
Publisher : Harper Collins
Release : 2010-10-12
Total Pages : 352 Pages
ISBN : 9780062037503


Marketing Fashion Footwear

Marketing Fashion Footwear

Marketing Fashion Footwear addresses the strategic issues surrounding the marketing and distribution of footwear, including brand identity, consumer behavior, production and manufacturing, and the impact of globalization and regional trends. Detailed case studies explore the evolving retail and e-tail landscape while industry perspective interviews focus on the issues faced by designers, brands and retailers. You'll also learn the critical success factors for brand longevity, the scope of marketing communications, and the channels used to reach key opinion leaders and consumers. Beautifully illustrated with examples from some of the world's most influential footwear designers and retailers, this is the ultimate guide to a multi-billion dollar industry. Featured contributors: Margaret Briffa, Briffa Marc Debieux, Cheaney & Sons Jason Fulton, This Memento Marc Goodman, Giancarlo Ricci Simon Jobson, Dr. Martens Tracey Neuls Tricia Salcido, Soft Star Shoes John Saunders, British Footwear Association Joanne Stoker Mary Stuart, mo Brog

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Product Details :

Genre : Business & Economics
Author : Tamsin McLaren
Publisher : Bloomsbury Publishing
Release : 2020-11-05
Total Pages : 208 Pages
ISBN : 9781474262958


The Fashion Business

The Fashion Business

This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.

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Product Details :

Genre : Business & Economics
Author : Dario Golizia
Publisher : Routledge
Release : 2021-07-19
Total Pages : 238 Pages
ISBN : 9781000408904


Resurrecting Retail

Resurrecting Retail

Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how Covid-19 will reshape every aspect of consumer life, including the very essence of why we shop. Above all, Resurrecting Retail provides an inspirational and actionable future vision for any business leader looking not only to survive but to thrive in a very different looking post-pandemic retail world.

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Product Details :

Genre : Business & Economics
Author : Doug Stephens
Publisher :
Release : 2021-05-04
Total Pages : 256 Pages
ISBN : 1773271431


Fashion Illustration By Fashion Designers

Fashion Illustration By Fashion Designers

"In the increasingly hip and cutting-edge field of illustration, there is no trend hotter than fashion illustration, and this book is the ultimate in fashion illustration: 280 sketches by a galaxy of international fashion designers."

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Product Details :

Genre : Design
Author : Laird Borrelli
Publisher : Chronicle Books Llc
Release : 2008-03-05
Total Pages : 200 Pages
ISBN : UCSD:31822034611590


Fashion Business Cases

Fashion Business Cases

Fashion Business Cases: A Student Guide to Learning with Case Studies allows students to apply what they are learning in the classroom to real-life situations in the global fashion industry. Adapted from the Bloomsbury Fashion Business Cases (BFBC) online resource, this text will aid instructors in providing high-quality examples from scholars around the world. A mix of introductory, intermediate, and advanced cases ensure that students of all levels can develop the business, communication, and problem-solving skills required of fashion industry professionals. Topics range from corporate social responsibility and sustainable fashion to transparent brand communication and cultural sensitivity. This book is designed to foster critical and ethical thinking as students enter the fashion industry. Key Features: - 40 cases studies, of introductory, intermediate, and advanced level - Learning Objectives and Business Questions included with each case - An introductory chapter teaching students how to use case studies effectively

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Product Details :

Genre : Business & Economics
Author : Leslie Davis Burns
Publisher : Fairchild Books
Release : 2020-12-10
Total Pages : 353 Pages
ISBN : 9781501362996