The Elements Of Typographic Style

The Elements Of Typographic Style

The Elements Of Typographic Style

Completely updated, this book features the definitive rules of engagement forpracticing the art of typography. Illustrations throughout.

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Product Details :

Genre : Design
Author : Robert Bringhurst
Publisher : Hartley & Marks
Release : 2004
Total Pages : 382 Pages
ISBN : UOM:49015003056851


The Elements Of Typographic Style

The Elements Of Typographic Style

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Product Details :

Genre : Book design
Author :
Publisher :
Release : 2008
Total Pages : 382 Pages
ISBN : OCLC:805519315


Design Elements

Design Elements

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

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Product Details :

Genre : Design
Author : Timothy Samara
Publisher : Rockport Publishers
Release : 2007-04-01
Total Pages : 272 Pages
ISBN : 9781616736361


Design Elements Typography Fundamentals

Design Elements Typography Fundamentals

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

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Product Details :

Genre : Design
Author : Kristin Cullen
Publisher : Rockport Pub
Release : 2012-06-01
Total Pages : 160 Pages
ISBN : 9781592537679


The Elements Of Typographic Style

The Elements Of Typographic Style

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Product Details :

Genre : Art
Author : Robert Bringhurst
Publisher : Point Roberts, Wash. ; Vancouver : Hartley & Marks
Release : 1992
Total Pages : 254 Pages
ISBN : 0881791105


The Elements Of Graphic Design

The Elements Of Graphic Design

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

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Product Details :

Genre : Design
Author : Alex W. White
Publisher : Simon and Schuster
Release : 2011-03-15
Total Pages : 224 Pages
ISBN : 9781581157802


The Elements Of Typographic Style

The Elements Of Typographic Style

This book is more than a typographic style guide. It is also a history of typographic usage and a brief encyclopedia of typographic concepts, resources and traditions. In short, it is a lucid and authoritative desktop reference for everyone who works with written word.

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Product Details :

Genre : Art
Author : Robert Bringhurst
Publisher : Point Roberts, WA ; Vancouver : Hartley & Marks
Release : 2002
Total Pages : 350 Pages
ISBN : 0881791326


Typographic Systems Of Design

Typographic Systems Of Design

Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

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Product Details :

Genre : Design
Author : Kimberly Elam
Publisher : Princeton Architectural Press
Release : 2007-05-03
Total Pages : 159 Pages
ISBN : 1568986874


Design With Type

Design With Type

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.

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Product Details :

Genre : Architecture
Author : Carl Dair
Publisher : University of Toronto Press
Release : 1952
Total Pages : 162 Pages
ISBN : 9780802065193


Just My Type

Just My Type

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

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Product Details :

Genre : Design
Author : Simon Garfield
Publisher : Penguin
Release : 2011-09-01
Total Pages : 384 Pages
ISBN : 9781101577813