The Visual Story

The Visual Story

The Visual Story

If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals as carefully as a writer structures a story or a composer structures music. Understanding visual structure allows you to communicate moods and emotions, and most importantly, reveals the critical relationship between story structure and visual structure. The Visual Story offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, or multimedia work. An understanding of the visual components will serve as the guide to strengthening the overall story. The Visual Story divides what is seen on screen into tangible sections: contrast and affinity, space, line and shape, tone, color, movement, and rhythm. The vocabulary as well as the insight is provided to purposefully control the given components to create the ultimate visual story. For example: know that a saturated yellow will always attract a viewer's eye first; decide to avoid abrupt editing by mastering continuum of movement; and benefit from the suggested list of films to study rhythmic control. The Visual Story shatters the wall between theory and practice, bringing these two aspects of the craft together in an essential connection for all those creating visual stories. Bruce Block has the production credentials to write this definitive guide. His expertise is in demand, and he gives seminars at the American Film Institute, PIXAR Studios, Walt Disney Feature and Television Animation, Dreamworks Animation, Nickelodeon Animation Studios, Industrial Light & Magic and a variety of film schools in Europe. The concepts in this book will benefit writers, directors, photographers, production designers, art directors, and editors who are always confronted by the same visual problems that have faced every picture maker in the past, present, and future. * Now in full color! * Written by a renowned producer, visual consultant, and teacher * The material in this books applies to any kind of visual story, including films, animated pieces, video games, and television

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Product Details :

Genre : Performing Arts
Author : Bruce A. Block
Publisher : Taylor & Francis
Release : 2008
Total Pages : 297 Pages
ISBN : 9780240807799


The Visual Story

The Visual Story

If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals as carefully as a writer structures a story or a composer structures music. Understanding visual structure allows you to communicate moods and emotions, and most importantly, reveals the critical relationship between story structure and visual structure. The concepts in this book will benefit writers, directors, photographers, production designers, art directors, and editors who are always confronted by the same visual problems that have faced every picture maker in the past, present, and future.

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Product Details :

Genre : Performing Arts
Author : Bruce Block
Publisher : Taylor & Francis
Release : 2013-04-02
Total Pages : 312 Pages
ISBN : 9781136043451


The Visual Story

The Visual Story

If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to structure your visuals as carefully as a writer structures a story or a composer structures music. Understanding visual structure allows you to communicate moods and emotions, and most importantly, reveals the critical relationship between story structure and visual structure. The concepts in this book will benefit writers, directors, photographers, production designers, art directors, and editors who are always confronted by the same visual problems that have faced every picture maker in the past, present, and future.

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Product Details :

Genre : Performing Arts
Author : Bruce Block
Publisher : CRC Press
Release : 2013-04-02
Total Pages : 312 Pages
ISBN : 9781136043468


The Visual Story

The Visual Story

"Structure your visuals as carefully as a writer structures a story or a composer structures music with this updated edition of a best-selling classic. Just as music can be used to communicate fear, tension, horror, sadness, or happiness, so too can visual components such as space, line and shape, tone, color, movement, and rhythm. The Visual Story teaches you how to manipulate these components to effectively convey moods and emotions, give your production unity and style, and find the critical relationship between story and visuals. Author Bruce Block provides you with a clear view of the relationship between the story/script structure and the visual structure of film, video, animation, video games, and photography. Understanding how this visual relationship allows you to communicate moods and emotions, can guide you in the selection of locations, character design, lighting design, and most importantly reveals the critical relationship between story and visual structure. With over 700 full color images the third edition is fully updated to include new visual examples, a companion website with video, exercises, and more, expanded coverage of visual structure considerations for video games, animation, and still photography. With an ideal blend of theory and practice, the concepts in this new edition will benefit students studying film, as well as writers, directors, photographers, animators, game designers, cinematographers, art directors and virtually anyone working in visual media who want to better understand and apply visual structure"--

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Product Details :

Genre : Performing Arts
Author : Bruce Block
Publisher : Focal Press
Release : 2020
Total Pages : 328 Pages
ISBN : 113801415X


Children S Picturebooks

Children S Picturebooks

Children’s picturebooks are the very first books we encounter, and they form an important, constantly evolving, and dynamic sector of the publishing world. But what does it take to create a successful picturebook for children? In seven chapters, this book covers the key stages of conceiving a narrative, creating a visual language and developing storyboards and design of a picturebook. The book includes interviews with leading children’s picturebook illustrators, as well as case studies of their work. The picturebooks and artists featured hail from Australia, Belgium, Cuba, France, Germany, Hungary, Ireland, Italy, Japan, Norway, Poland, Portugal, Russia, Singapore, South Korea, Spain, Taiwan, the UK and the USA. In this publication, Martin Salisbury and Morag Styles introduce us to the world of children’s picturebooks, providing a solid background to the industry while exploring the key concepts and practices that have gone into the creation of successful picturebooks.

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Product Details :

Genre : Design
Author : Martin Salisbury
Publisher : Laurence King Publishing
Release : 2012-01-30
Total Pages : 192 Pages
ISBN : 9781780673653


The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand

The Power Of Visual Storytelling How To Use Visuals Videos And Social Media To Market Your Brand

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster than text. Web posts with visuals drive up to 180% more engagement than those without. Viewers spend 100% more time on web pages with videos. Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes. “This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!” —Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook “A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.” —Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple “The Power of Visual Storytelling is the new marketing bible!” —Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel “If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million.” —Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company

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Product Details :

Genre : Business & Economics
Author : Ekaterina Walter
Publisher : McGraw Hill Professional
Release : 2014-03-07
Total Pages : 256 Pages
ISBN : 9780071824002


Infographics

Infographics

Transform your marketing efforts through the power of visualcontent In today's fast-paced environment, you must communicate yourmessage in a concise and engaging way that sets it apart from thenoise. Visual content—such as infographics and datavisualization—can accomplish this. With DIY functionality,Infographics: The Power of Visual Storytelling will teachyou how to find stories in your data, and how to visuallycommunicate and share them with your audience for maximumimpact. Infographics will show you the vast potential to usingthe communication medium as a marketing tool by creatinginformative and shareable infographic content. Learn how to explain an object, idea, or process using strongillustration that captures interest and provides instantclarity Discover how to unlock interesting stories (in previouslyburied or boring data) and turn them into visual communicationsthat will help build brands and increase sales Use the power of visual content to communicate with and engageyour audience, capture attention, and expand your market.

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Product Details :

Genre : Business & Economics
Author : Jason Lankow
Publisher : John Wiley & Sons
Release : 2012-09-21
Total Pages : 264 Pages
ISBN : 9781118421598


Lighting For Animation

Lighting For Animation

Lighting for Animation is designed with one goal in mind - to make you a better artist. Over the course of the book, Jasmine Katatikarn and Michael Tanzillo (Senior Lighting TDs, Blue Sky Studios) will train your eye to analyze your work more critically, and teach you approaches and techniques to improve your craft. Focusing on the main philosophies and core concepts utilized by industry professionals, this book builds the foundation for a successful career as a lighting artist in visual effects and computer animation. Inside you’ll find in-depth instruction on: • Creating mood and storytelling through lighting • Using light to create visual shaping • Directing the viewer’s eye with light and color • Gathering and utilizing reference images • Successfully lighting and rendering workflows • Render layers and how they can be used most effectively • Specific lighting scenarios, including character lighting, environment lighting, and lighting an animated sequence • Material properties and their work with lighting • Compositing techniques essential for a lighter • A guide on how to start your career and achieve success as a lighting artist This book is not designed to teach software packages—there are websites, instructional manuals, online demos, and traditional courses available to teach you how to operate specific computer programs. That type of training will teach you how to create an image; this book will teach you the technical skills you need to make that image beautiful. Key Features Stunning examples from a variety of films serve to inspire and inform your creative choices. Unique approach focuses on using lighting as a storytelling tool, rather than just telling you which buttons to press. Comprehensive companion website contains lighting exercises, assets, challenges, and further resources to help you expand your skillset.

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Product Details :

Genre : Art
Author : Jasmine Katatikarn
Publisher : CRC Press
Release : 2016-12-19
Total Pages : 260 Pages
ISBN : 9781317699934


Basic Cinematography

Basic Cinematography

The cinematographer must translate the ideas and emotions contained in a script into something that can be physically seen and felt onscreen, helping the director to fulfil the vision of the film. The shots may look good, but they will not serve the story until the composition, lenses, and lighting express, enhance, and reveal the underlying emotions and subtext of the story. By making physical the ideas and emotions of the story, the cinematographer supports blocking as a visual form of the story through these tools. Rather than delve into technical training, Basic Cinematography helps to train the eye and heart of cinematographers as visual storytellers, providing them with a strong foundation for their work, so that they’re ready with creative ideas and choices on set in order to make compelling images that support the story. The book includes tools, tables, and worksheets on how to enhance students and experienced filmmakers with strong visual storytelling possibilities, including such features as: Dramatic script analysis that will help unlock blocking, composition, and lighting ideas that reveal the visual story Ten tools of composition Psychological impact of lenses, shot sizes, and camera movement Six elements of lighting for visual storytelling What to look for beneath the "hood" of cameras, including using camera log, RAW, and LUTs Dramatic analysis chart and scene composition chart to help plan your shoots Case studies from such visually cinematic shows and documentaries as Netflix’s Godless, Jessica Jones, The Crown, and Chef’s Table, as well as examples from classroom exercises Features insights from the DP of Jessica Jones, Manuel Billeter, and the DP of Chef’s Table, Adam Bricker.

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Product Details :

Genre : Performing Arts
Author : Kurt Lancaster
Publisher : Routledge
Release : 2019-03-07
Total Pages : 281 Pages
ISBN : 9781351182102


If It S Purple Someone S Gonna Die The Power Of Color In Visual Storytelling

If It S Purple Someone S Gonna Die The Power Of Color In Visual Storytelling

If it's Purple, Someone's Gonna Die is a must-read book for all film students, film professionals, and others interested in filmmaking. This enlightening book guides filmmakers toward making the right color selections for their films, and helps movie buffs understand why they feel the way they do while watching movies that incorporate certain colors. Guided by her twenty-five years of research on the effects of color on behavior, Bellantoni has grouped more than 60 films under the spheres of influence of six major colors, each of which triggers very specific emotional states. For example, the author explains that films with a dominant red influence have themes and characters that are powerful, lusty, defiant, anxious, angry, or romantic and discusses specific films as examples. She explores each film, describing how, why, and where a color influences emotions, both in the characters on screen and in the audience. Each color section begins with an illustrated Home Page that includes examples, anecdotes, and tips for using or avoiding that particular color. Conversations with the author's colleagues-- including award-winning production designers Henry Bumstead (Unforgiven) and Wynn Thomas (Malcolm X) and renowned cinematographers Roger Deakins (The Shawshank Redemption) and Edward Lachman (Far From Heaven)--reveal how color is often used to communicate what is not said. Bellantoni uses her research and experience to demonstrate how powerful color can be and to increase readers awareness of the colors around us and how they make us feel, act, and react. *Learn how your choice of color can influence an audience's moods, attitudes, reactions, and interpretations of your movie's plot *See your favorite films in a new light as the author points out important uses of color, both instinctive and intentional *Learn how to make good color choices, in your film and in your world.

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Product Details :

Genre : Performing Arts
Author : Patti Bellantoni
Publisher : CRC Press
Release : 2012-10-02
Total Pages : 288 Pages
ISBN : 9781136068461