Typographic Design

Typographic Design

Typographic Design

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Product Details :

Genre : Graphic arts
Author : Rob Carter
Publisher : International Thomson Publishing Services
Release : 1993
Total Pages : 278 Pages
ISBN : UOM:39015029538546


New Typographic Design

New Typographic Design

A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

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Product Details :

Genre : Graphic design (Typography).
Author : Roger Fawcett-Tang
Publisher : Laurence King Publishing
Release : 2007
Total Pages : 192 Pages
ISBN : 1856694682


Typographic Systems Of Design

Typographic Systems Of Design

Typographic organization has always been a complex system in that there are so many elements at play, such as hierarchy, order of reading, legibility, and contrast. In Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the gridincluding random, radial, modular, and bilateralsystems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions. Once essential visual organization systems are understood the designer can fluidly organize words or images within a structure, combination of structures, or a variation of a structure. With clarity and substance, each systemfrom the structured axis to the nonhierarchical radial arrayis explained and explored so that the reader comes away with a better understanding of these intricate complex arrangements. Typographic Systems is the seventh title in our bestselling Design Briefs series, which has sold more than 100,000 copies worldwide.

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Product Details :

Genre : Design
Author : Kimberly Elam
Publisher : Princeton Architectural Press
Release : 2007-05-03
Total Pages : 159 Pages
ISBN : 1568986874


The Graphic Design Idea Book

The Graphic Design Idea Book

This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.

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Product Details :

Genre : Design
Author : Gail Anderson
Publisher : Laurence King Publishing
Release : 2016-04-13
Total Pages : 128 Pages
ISBN : 9781780679938


Playing With Type

Playing With Type

Playing with Type is a hands-on, playful approach to learning type application and principles. This engaging guide begins with an introduction to the philosophy of learning through the process of play. Along with a series of experimental design projects with an emphasis on type, the author provides designers with a “toolkit” of ideas and skills developed through the process of play. The awareness and sensitivity to type styles, forms, and type choices gained through these visual experiments will increase the designer’s confidence in their personal and professional work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.

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Product Details :

Genre : Design
Author : Lara McCormick
Publisher : Rockport Publishers
Release : 2013-02-01
Total Pages : 192 Pages
ISBN : 9781610587921


Typographic Design

Typographic Design

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

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Product Details :

Genre : Architecture
Author : Rob Carter
Publisher : John Wiley & Sons
Release : 2018-02-13
Total Pages : 360 Pages
ISBN : 9781119312567


Typographic Design In Advertising

Typographic Design In Advertising

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Product Details :

Genre : Advertising
Author : Laurance Benjamin Siegfried
Publisher :
Release : 1930
Total Pages : 128 Pages
ISBN : WISC:89099942435


Typography Essentials Revised And Updated

Typography Essentials Revised And Updated

Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

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Product Details :

Genre : Design
Author : Ina Saltz
Publisher : Rockport Publishers
Release : 2019-02-12
Total Pages : 208 Pages
ISBN : 9781631596483


Type Rules

Type Rules

From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

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Product Details :

Genre : Design
Author : Ilene Strizver
Publisher : John Wiley & Sons
Release : 2010-08-20
Total Pages : 256 Pages
ISBN : 9780470637555


Design Elements Typography Fundamentals

Design Elements Typography Fundamentals

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

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Product Details :

Genre : Design
Author : Kristin Cullen
Publisher : Rockport Pub
Release : 2012-06-01
Total Pages : 160 Pages
ISBN : 9781592537679