Author : Steven Johnson
Genre : Business & Economics
Publisher : Penguin UK
ISBN : 9780141964591
Type book : PDF, Epub, Kindle and Mobi
File Download : 336 page
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Where do good ideas come from? And what do we need to know and do to have more of them? In Where Good Ideas Come From, Steven Johnson, one of our most innovative popular thinkers, explores the secrets of inspiration. Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique perspective that draws on his fluency in fields ranging from neurobiology to new media. Why have cities historically been such hubs of innovation? What do the printing press and Apple have in common? And what does this have to do with the creation and evolution of life itself? Johnson presents the answers to these questions and more in his infectious, culturally omnivoracious style, using examples from thinkers in a range of disciplines - from Charles Darwin to Tim Berners-Lee - to provide the complete, exciting, and encouraging story of inspiration. He identifies the five key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. Most exhilarating is his conclusion: with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. By recognizing where and how patterns of creativity occur - whether within a school, a software platform or a social movement - he shows how we can make more of our ideas good ones.

Author : Shortcut Edition
Genre : Business & Economics
Publisher : Shortcut Edition
ISBN :
Type book : PDF, Epub, Kindle and Mobi
File Download : 24 page
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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. * You will discover the springs of innovation and progress, in human societies as well as in nature. *You will also discover that : evolution in nature obeys rules comparable to those of human innovation, and can bring us valuable lessons; innovation is not only based on the inventiveness of an individual, but on fertile environments that allow the circulation of ideas; it is through cooperation and exchange that innovative ideas can develop; in all fields, progress and great discoveries are made step by step and have multiple influences; innovation is nourished by the confrontation of different points of view and the intervention of various specialties. *From the very beginning, the capacity for innovation has been what has allowed us to evolve and prosper. Nature abounds in creative potential and sometimes surprising complexity. By studying its workings, we can discern trends that are found in human societies and can serve as inspiration. Indeed, certain ecosystems are particularly conducive to the development of life, ideas and technologies. Very rich in activity, they are based primarily on the openness and free circulation of resources. *Buy now the summary of this book for the modest price of a cup of coffee!

Author : Chris Adrien
Genre : Business & Economics
Publisher : Woxi Press
ISBN : 9781734855906
Type book : PDF, Epub, Kindle and Mobi
File Download : 214 page
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How often do you find yourself saying “Great idea”? All the time, right? Now, how often do those ideas actually become reality? Rarely. Why is that? Is it because there are not many great ideas in the world? Or is there something else standing in the way? Fruition: How Great Ideas Come to Life is the first book to uncover what it takes to turn your great idea into a great thing. Unlike other books and frameworks which only present lists of techniques to try when creating and selling your idea, Fruition gets to the bottom of what differentiates successful great ideas – those that become a reality – from all those that did not. The authors leverage their decades of research and experience to teach you the fundamentals for how to successfully bring your great ideas to fruition. Discover how almost anyone can have great ideas by tapping into the 3 Senses Model of ideation™. Learn common failure points for fruition and why most ideas remain unrealized. Uncover the 6 Efforts System of Idea Fruition™ that all successful ideators take on, and understand why each is critical to your success. For each of the 6 Efforts you need to have to bring your idea to life, we share dozens of techniques and strategies. This book is for anyone who feels like they have great ideas but are stuck – or don’t even know where to start. It is perfect for leaders who want to empower their teams to discover more great ideas and navigate the complicated process of selling them within an organization. Whether your idea is the next billion-dollar product, a process improvement for your workplace, a movement to mobilize a community, or a way to make the parent group at your child’s school function better – this will empower you to successfully navigate the journey to fruition.

Author : Mohan Nair
Genre : Business & Economics
Publisher : John Wiley & Sons
ISBN : 9781118134450
Type book : PDF, Epub, Kindle and Mobi
File Download : 240 page
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Strategic Business Transformation The seven deadly sins to overcome What can Gandhi, Mother Teresa and Nelson Mandela teach us about running businesses that face transformation in their markets. This book courageously offers that businesses that transform markets or respond to transformation know that they must transform themselves before they transform others. Great companies find a cause greater than themselves, organizes this cause into executable momentum and conquers the imagination of the market. Transforming your business requires a recipe powered by a cause not missions. Read and see how and why.

Author : Philip A. Rea
Genre : Political Science
Publisher : Cambridge University Press
ISBN : 9781108675543
Type book : PDF, Epub, Kindle and Mobi
File Download : page
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In this book, distinguished scholars Philip A. Rea, Mark V. Pauly, and Lawton R. Burns explore the science and management behind marketable biomedical innovations. They look at how the science actually played out through the interplay of personalities, the cultures within and between academic and corporate entities, and the significance of serendipity not as a mysterious phenomenon but one intrinsic to the successes and failures of the experimental approach. With newly aggregated data and case studies, they consider the fundamental economic underpinnings of investor-driven discovery management, not as an obstacle or deficiency as its critics would contend or as something beyond reproach as some of its proponents might claim, but as the only means by which scientists and managers can navigate the unknowable to discover new products and decide how to sell them so as to maximize the likelihood of establishing a sustainable pipeline for still more marketable biomedical innovations.

Author : Paul Burns
Genre : Business & Economics
Publisher : Bloomsbury Publishing
ISBN : 9781350304833
Type book : PDF, Epub, Kindle and Mobi
File Download : 529 page
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If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs. New to this Edition: - Thought-provoking video interviews with author Paul Burns examine key questions - Video and audio cases provide an insight into life as an entrepreneur - A fictional running case study offers insight on thematic concepts as applied to one example - A greater variety of case studies, ranging from well-known businesses to smaller, local initiatives - A new Workbook design, with space for students to write their answers and ideas - Closer alignment of the content to the innovative New Venture Creation Framework, resulting in a textbook that is clear and easy to follow - An interactive ebook version of the text available for purchase

Author : George Watt
Genre : Business & Economics
Publisher : Apress
ISBN : 9781484239421
Type book : PDF, Epub, Kindle and Mobi
File Download : 241 page
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Utilize this comprehensive guide in your organization to create a corporate incubator that protects innovative ideas from oppressive corporate processes and culture and gives those ideas the resources and environment they need to grow and have the best possible chance to thrive. Innovation is hard. Ironically, innovation in a large enterprise can be even more difficult. Policies designed for mature businesses often crush emerging businesses along with the entrepreneurial spirit of the innovators. Procedures can make it difficult, even impossible, for innovative employees to get their ideas funded, or even seen. As a result, even companies with their roots in innovation can find themselves unable to innovate, with a devastating impact on employee morale and often resulting in the exodus of the most creative employees. In Lean Intrapreneurship the authors leverage decades of personal experience innovating in large enterprises to explore the root causes of failure to innovate in established organizations, and offer a solution to the innovator’s dilemma. The book includes a recipe for creating a repeatable program for innovating in large organizations, including tools, tips, and strategies developed by the authors as they created an innovative incubation program for a multi-billion-dollar technology company. It also offers a wealth of information to help aspiring intrapreneurs and entrepreneurs bring their ideas to life. What You’ll Learn Discover the most common reasons that innovation fails in established organizations Explore techniques to make innovative ideas a successFollow a recipe to create a program to enable innovation across your companyUnderstand the power of transparency inside and outside an incubator Develop employees and foster a culture of innovation across your company Who This Book Is For Anyone with an innovative idea who wants to make it real but does not know where to begin; anyone struggling to innovate inside an established company; anyone who wishes to make their existing company more lean, agile, and efficient; anyone who wishes to start a program to incubate new, innovative ideas inside an established company

Author : Tim Gibbons
Genre : Business & Economics
Publisher : ShieldCrest Publishing
ISBN : 9781913839253
Type book : PDF, Epub, Kindle and Mobi
File Download : page
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A practical guide to selling technology The Equation of Sales is the distillation of more than 20 years of sales experience into practical tools for people selling technology. Trust x Needs x Value = Successful Selling Trust, needs and value are the three things that a sales person must establish with any buyer, whether they are selling shoes or aeroplanes. People buy from people that they trust; people buy something that they need and they buy something that they perceive as valuable. If the sales person cannot establish all three, generally in that order, then they will struggle to sell. This book will help you to understand how to establish that trust, how to identify those needs and how to demonstrate value to your customer. As a result, you will make more sales and make more commission! The book is mainly aimed at people starting their careers in technology sales. It provides the basic tools to decide which customers to try to sell to, how to find out what they might need and how to persuade them that your solution is the most effective one. For people who have been working in sales for a number of years, the book provides great tips and hints and refreshes your knowledge about these things. It is not the only sales book you will ever need but it should be the first sales book that you need. It provides the foundation for further training and development. To help with that, it includes a workbook featuring an example product and sales person plus worksheets for you to complete so that you can immediately apply what you have read to your own product.

Author : Steven Johnson
Genre : Technology & Engineering
Publisher : Penguin
ISBN : 9780698154506
Type book : PDF, Epub, Kindle and Mobi
File Download : 304 page
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From the New York Times–bestselling author of Where Good Ideas Come From and Extra Life, a new look at the power and legacy of great ideas. In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes—from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth—How We Got to Now investigates the secret history behind the everyday objects of contemporary life. In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species—to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.

Author : Jonathan C. Roberts
Genre : Computers
Publisher : Springer
ISBN : 9783319556277
Type book : PDF, Epub, Kindle and Mobi
File Download : 333 page
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This book describes a structured sketching methodology to help you create alternative design ideas and sketch them on paper. The Five Design-Sheet method acts as a check-list of tasks, to help you think through the problem, create new ideas and to reflect upon the suitability of each idea. To complement the FdS method, we present practical sketching techniques, discuss problem solving, consider professional and ethical issues of designing interfaces, and work through many examples. Five Design-Sheets: Creative Design and Sketching for Computing and Visualization is useful for designers of computer interfaces, or researchers needing to explore alternative solutions in any field. It is written for anyone who is studying on a computing course and needs to design a computing-interface or create a well-structured design chapter for their dissertation, for example. We do acknowledge that throughout this book we focus on the creation of interactive software tools, and use the case study of building data-visualization tools. We have however, tried to keep the techniques general enough such that it is beneficial for a wide range of people, with different challenges and different situations, and for different applications.